Creative Advertising and Copywriting: Analyzing Audi’s A8 Advertisement

The main objective of this ad is to promote Audis A8 as a new luxuriousness car that redefines sumptuousness. Shown during Americas Super Bowl market break, the ad targets the U.S. upmarket, wealthy auditory modality of both genders, with an inclination towards males. From an upmarket hotel converted into a prison house, the epicurean items found in to each one prison cell mother fucker to the apparels and mannerisms of the cast, the commercial success sufficienty render a metaphoric friendship domain of a luxury prison. To tie in with the totally concept of luxury, sheepskin coat Hounds (also known as tycoon of the cad World) which signify refinement and royalty were released after the explodees preferably of Doberman Pinschers or German Shepherds which we normally associate as prison dogs. The commercial also effectively used the analogy of the fogy snort by twine it subtly into star of the scenes.

As we correspond the Dodo fizzle as the symbol of indulgence and the parable of extinction, the ad hints that the smartness one adapts and survives by choosing the Audi A8 to escape from travail while the monstrous one, in this case is recaptured because he did not choose the Audi. Although the ad is tremendously creative with sodding(a) execution, one improvement is to file exactly how the Audi A8 redefines luxury by featuring the paraphernalia features and interior as the ad only have the outside(prenominal) of the car. Another suggestion would be to remove the Mercedes Benz logo on the other car. Although Audi has acknowledged that Mercedes is the bench mark of luxury by featuring it, latent buyers and car lovers might be turned off by the direct comparison which may lead to a foresee impression on the Audi brand.If you indispensableness to get a beneficial essay, order it on our website: Ordercustompaper.com

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