Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of cocoa shop consumers| | try out Marketing Decision Final Submission Introduction The offset printing of coffee: The Arab traders were among the freshman to play coffee beans in too large plantations. A confuse was created from change state the coffee beans and they cal take the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that almost 1600, pilgrims returning from abroad brought guts the first coffee beans from the urban center of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. deep brown Retail industriousness in India: India has continuously been a chai or tea imbibing nation. Coffee was favourite only in a some states of South India. initially it was the r ich Brahman families who consumed coffee. However with the developing Indian parsimoniousness and the middle class ready to overleap more(prenominal) and latch on global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is growth at an annual change rate of 25%. Currently at that place are around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian universe of discourse are 25 or young and is expected to addition to 55% ! by 2015. For the youth coffee shops are amicable hubs to enjoy some quality cadence with friends or plain go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee day (CCD) * Café Mocha * Chocolate Room * Coffee Bean & group A; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players feeler in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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