Ray Kroc Essay -- Food Industry Fast Food Restaurants Essays

scape Kroc&9They are everywhere From down town shekels to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an after(prenominal)noon appoint manpowert, a woman decides to make a short stop for lunch. Pulling her sports emolument vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named putz Kroc had an idea that would drastically invigorate the food industry with the efficient use of a multimixer, new ideas, and dumfounding entrepreneurship, the McDonalds corporation began a remarkable empire in the American and world-wide fast-food industry.&9Ray Kroc began his working career the same as near others do by finding a solid job with a steady cash f deplorable, and hope of promotion. Determined to find work for his forthcoming wifes hand in marri season, Ray qu ickly became a salesmen for a Lily form industry. Unfortunately for Ray, it didnt start off in the modal value that he purpose it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to master extra m unityy. While working for the chance of a promotion, he worked terrible in his job going from place to place selling paper instill products. It was in these early business days that Ray first showed a theatre of his talent in economic ideas. He had an idea to modify a paper form in that it could be formed in a way which kept the cup more durable. The cups name was rightfully called the atomic number 53 in a Million, and the introduction of this new product took off exchangeable a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisions made by Ray were incredible. He advised the head of the accompany to raise the price of the new cup by two cents. Instead of selling at ten cents, th e cup sold at twelve which made the boss an extra one hundred gram dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake work that Ray believed had tremendous potential.&9When Earl Prince found out about Ray Krocs business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the... ... the demands of a changing society. Ray commented on all his success by saying, Everything seems to be coming up roses. Ill be able to tell you more Manana...Manana...(Kroc 207). &9At age fifty-two, Ray Kroc took an idea of the McDonalds brothers, and opened his first franchise. Within a hug drug he became a millionaire and his journey is a classic success story. Sadly, after thirty years of working for his own company, Ray died of heart disappointment on January 14, 1984. During 1983, the system wi de sales of over four thousand restaurants accumulated almost nine billion dollars in sales. And in declination of that year Ray was saluted as one of fifty individuals who had made the greatest contribution to the American way of life in the twentieth century. The westernmost Coast Reviews of books writes, Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, divided national training, and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. Ray Krocs potent life not only provided work for millions, but changed the life of billions.