Definition Of Food Advertising Marketing Essay

Definition Of Food ad Marketing EssayAdvertising which is one type of marketing activity (McCall KL, 2003). Besides that, based on (Chris Fill, 2006) rear that no matter on international, national, local or direct basis, is important, because it slew mint audiences by informing or reminding them of the existence and aw beness of a disgrace, or alternatively by persuading or helping them differentiate a carrefour or organization and comparison from former(a)s competitors in the market.The media usually use by intellectual nourishment circulaters and marketer, Television which the largest single source of channel that promo viands messages to children (Gallo AE, 1999). Television viewing starts from youthfulness, US children around the ages of 2 to 4 age normally view 2 hours of boob tube daily this increases to more than 3.5 hours go up the end of primary school, then decrease to around 2.75 hours in novel adolescence (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999) . US children who in low-income families and fewer youth tend more alike to watch television (Roberts DF, Foehr UG, Rideont VJ, Brodie M, 1999 Gentile DA, Walsh DA, 2002). in that locationfore, Food is very often publicise product course of study on US childrens television and food advertise account for more than 50% of all advertise be targeting children (Gamble M, Cotunga N, 1999 Kotz K, narration M, 1994 Coon KA, mystify KL, 2002 Taras HL, Gage M, 1995 ).Internet US Census data shows that the year between 1998 and 2001 was increase from 51% to 75% of US adolescents (ages 14-17 years) are using the Internet and increase from 39% to 65% of US children (ages 10-13 years) are online (Kaiser Family Foundation, 2002). The 2001 US Census data shows that half (51%) of US children around 10 to 13 years over-the-hill and 61% of those who around 14 to 17 years old have Internet access at family unit (Montgomery D, Pasnik S, 1996).Therefore, Advertisers and marketers have start us e different kinds of new interactive publicise and marketing techniques to target the rapidly growing number of US children online (Montgomery D, Pasnik S, 1996).The expressive style to advert and marketing on the Web is not similar significantly from television commercials. Advertisers and marketer able pass thought the special bluster of the Internet to seamlessly integrate advertising and Web site content (Montgomery KC, 2001). nifty majority of the big companies will created their make websites, and designed as brand environments for children, the purpose is to advertise and market to children (Montgomery KC, 2000, 2001).For example, Burger king food company website (http//www.burgerking.com) their grant Games, toys, tunes, and some other downloads to promoted alongside for their food items. These is under Big Kids Club which is intimacy on the home page, where throw outd 4 to 12 year old to join club members (Story and French International Journal of Behavioural regi men and Physical Activity, 2004).2.4 Food Advertising Influence to Children Eating PreferencesNowadays, more and more people attract important that Advertising which aimed at children (Keane and Willetts, 1994 Moore and Moschis, 1983 Moschis et al., 1980). Because no other agent of consumer socialisation has received more attention than the mass media (Moschis, 1987, p. 121). There is a large amount of scholarly research in the demesne that focuses mainly on two dimensions of media that confers affect upon children, namely, advertising and editorial/ programming content, especially intend to promote young people about products and encourage them to purchase (Ward and Wackman, 1973 Clancy-Hepburn et al., 1974 Galst and White, 1976 Gorn and Goldberg, 1982 Woodward et al., 1997 OGuinn and Shrum, 1997).Approximately, 11 of 19 commercials per hour were for food. Those advertises occupy 246 (44%) to promoted the kind of fats and sweets food, much(prenominal) as candy, soft drinks, chips , cakes, cookies and pastries. Fast-food restaurant advertising was very frequently, which stand of 11% of total food advertisements. The most often advertised food product was high gelt breakfast cereal. And there were no fruits or vegetables on advertisements. Also by indicate severalize of other studies that advertises on US childrens television are majority on high in wampumpeag and fat food, it was very field to fruits or vegetable (Gamble M, Cotunga N, 1999 Coon KA, Tucker KL, 2002 Taras HL, Gage M, 1995 Morton H, 1984 Dibb S, Harris L, 1996 Lewis MK, Hill AJ, 1998 Chestnutt IG, Ashraf FJ, 2002 Byrd-Bredbenner C, Grasso D, 2000)More and more TV viewing in children and/or adolescents is associated with decrease fruit and vegetable consumption (Ortega, RM, Andrs, P, Requejo, AM, Lpez-Sobaler, AM, Redondo, MR Gonzlez-Fernndez, M, 1996 Lowry, R, Wechsler, H, Galuska, DA, Fulton, JE Kann, K, 2002 Boynton-Jarrett, R, Thomas, TN, Peterson, KE, Wiecha, J, Sobol, AM Gortmarker, S L, 2003 Matheson, DM, Killen, JD, Wany, Y, Varadt, A Robinson, T, 2004), more snacking (Francis, LA, Lee, Y Birch, LL, 2003 Snoek, HM, Van Strien, T, Janssens, JMAM Engels, RCME, 2006) and add more inhalant non healthy foods and taking less healthy foods (Woodward, DR, Cummings, FJ, Ball, PJ, Williams, HM, Hornsby, H Boon, JA, 1997)2.5 Food Advertising Influence of children healthyIt is very importance whether food products of marketing and advertising for youth-targeted has any impact on childrens food behaviours or body weightiness (Coon KA, Tucker KL, 2002).From the research evidence indicate that preschoolers and grade school childrens food habit and food purchase more on high sugar and high fat food are affected by television exposure to food advertising. (Isler L, Popper HT, Ward S, 1987 Coon KA, Tucker KL, 2002 Horgan KB, Choate M, Brownell KD, 2001 Taras HL, Sallis JF, Patterson TL, Nader PR, Nelson JA, 1989 Borzekowski DL, Robinson TN, 2001).On the other hand, a new W HO/FAO consultation shows the report on diet and streak of chronic diseases investigated the evidence showing the hazard of developing obesity by dietary and lifestyle factors (Geneva, World Health Organization, 2003). Under scientific sacrosanct evidence Diet and lifestyle factors can be categorized on four levels of evidence convincing, probable, possible and insufficient. The report indicate that even the evidence shows heavy marketing of fast food outlets and energy-dense, micronutrient-poor food and beverages to children causes obesity is equivocal, large indirect evidence to place this fulfil in the probable category for increasing hazard of obesity (Geneva, World Health Organization, 2003).2.6 Children Preferences Influence to Family utilisationChildren strong affect how the family functions-in terms of relationships, employment, and purchases-and their affect is changing family consumption end-to-end much of the world (Blackwell, miniard, engel, 2006) studies based on C anadian data shows that young children depreciate parents participation in the labor force, it will influence how families conk their money, and lower the amount of time and money available for leisure (RoBert E.Wilkes, 1975)Has a huge influence on children to make purchase decision involving products for their own use (Chankon Kim and Hanjoon Lee, 1997), In addition their also influence over agnate spending when they request particular products and brands (Blackwell, miniard, engel, 2006).Not only do Children affect choices, but they also are used family money and their own to purchases. honorable like a cycle, children influences family spending, family influences young consumers cognitive and evaluation of product and brand choices (Margaret Hogg, Margaret Bruce, and Alexander Hill, 1998).