Armani Hotel (Dubai) - Managing Customer Service Essay

Armani Hotel (Dubai) - Managing Customer Service - Essay ExampleThe world of 21st century is an arena that promotes dissipated growth, tremendous development and gamey competition. The high level of internet connectivity in various corners of the world, along with the cosmos of the open economies has provided the platform for take on of products and services of international standards. The lavishness sector, especially the hospitality sector incessantly demands international standards and qualities of services mostly because of its need to maintain a homogenous quality and standard of high level of customer service at all of its location of presence.It is distinguished to say that in the immobile cycle of economic peaks and troughs that has continued to affect the business prospects of various countries in the recent times the luxury hospitality sector has always maintained a steady level of growth all the time. The basis behind it can be attached to the fact that the luxury sector always experiences an inelastic demand mostly because of its significant choosing of its target audience, which are mostly comprised of the elite and extremely rich people.Brief on Service Marketing Services can be defined as a concept which represents impalpable actions and attributes that are performed by individuals or a team of individuals for the adjudicate of providing superior level of value cognition to the consumers in regards to their individual requirements of value of tangible or intangible nature (Rao, 2011, p. 5). Talking a slight more about services, it can be said that because of its characteristics, services are a little disparate from the products. In case of services, the characteristics like the intangibility, homogeneity, inseparability and perishability exists. (Shanker, 2002, p. 36). While talking about marketing of services, it is important to mention that it sure enough includes the marketing features associated with the highly popular 4Ps conc ept. For the purpose of attaining success in a highly agonistic environment, the value of services needs to be created, communicated, distributed and captured for the right target audience. However, it is very important to mention that thither are three other variables that help in the process of providing value to the customers. The factors of people, process and physical evidence has to be mentioned without ignorance (Bhattacharya, 2006, p. 117). The existence of the three new variables is very important as it helps in a immense way in the process of communication of value of the services to the consumers (Zeithaml & et.al, 2011, p. 21). It can be said that for the purpose of providing high level of services to generate superior customer satisfaction and hence increase favourableness of the services, analysing of the services in regards to its ability to meet customers expectations is very important on a regular basis. For evolution a successful analysis of the services, the G AP model can be used (Lamb, Hair and McDaniel, 2008, p. 354). It is important to mention in these regards that the GAP model of service quality tries to analyze the service offerings of any effort from the perspectives of both the customer as well as the service provider. Source Lamb, Hair and McDaniel, 2008, p. 354 Overview of customer kind marketing (CRM) It has to be said that in the case of customer relationship marketing, it belongs to the division of marketing of services. In the context of marketing of products as well as services, it has often been realized that retaining of customers helps in increasing the gainfulness of the organization at a comparatively lower costs, rather than aggressive acquisition of new customers on a regular basis