Internal marketing analysis Assignment Example | Topics and Well Written Essays - 750 words

Internal marketing analysis - Assignment Example 83 – 84). The move will certainly create employee satisfaction, socializing and the fulfillment of the organizations goals and objectives. Although the new ways of internal marketing are at the disposal of different business entities, not all institutions can realize the benefits of the new techniques. In some particular cases, there is a probability of employees not obliging to new campaigns that are directed by the management. In other instances, there may be worldwide divisions and bureaucratic structures that may tend to create communication barriers and internal marketing problems. In addition, general understanding and coming up of a consensus on the definition of internal marketing and the best way to a successful execution does not take place. In other scenarios, the meanings tend to be vague in their alterations (Tap and Hughes 2004, pp 285 – 287). The above hindrances have found out and outlined in the following risk assessment. The invention of a new-internal marketing awareness campaign is easier in comparison with the delivery of the same. The acknowledgement of the difficulties encountered in the delivery of internal marketing plan is to be put down with the aim of overcoming the arising challenges (Ahmed, 2000 p 449). The occurrence of new awareness occurs more often in the short run of a new project. Studies of other organizations have shown that campaigns tend to highlight the potential situations and the best techniques of handling them. In other arguments, internal marketing should be accepted by all workers (Hughes 2004, p 285 – 287). Emphasis is put on the significance of satisfaction of workers in achieving the satisfaction of customers since the two have common characteristics. Prove of the link appears in numerous works of the likes of Owen and Teary. Studies also support the significance of internal marketing by showing the mutual relationship between both the employee and the customer