Burger King Corporate Social Responsibility

Assignment Corpo enumerate Social Responsibility (CSR) refers the ethical principle that a person or an organization should be accountable for how Its acts might call for the physical environment and the general public dobber, D. & Fahy, J. , 2009). Nowadays, CSR programme Is a global trend, which Is encouraged by the government. It also helps the company in coalition and investment opportunities. On the new(prenominal) hand, CSR programme can enhance the companys ambit In the consumers views. It would be very effective In a combative market.And furthermore, CSR programme can Improve he productivity and reduce the producing woo for the company. For these reasons, all kinds of business have began to focus on their CSR programme as responding to the sociality concerns In various ways. Burger King corporation (BKC) Is a global twine of hamburger fast food restaurants. 3K Is founded In 1954 by James McLamore and David Edgerton. In the end of 2012, It has a total of 12,700 outle ts In 73 countnes. Recently, BKC has lust arnved to Vietnam. BKC Is find In Hanoi, Da Nang, and Ho Chi Minh City.However, BKC does not seem to run a good marketing campaign here. BKC has installed several CSR programmes in other countries but not in Vietnam yet. To implement a CSR programme is a way ot marketing it to Vietnamese society. The problem in Vietnam market is Vietnamese people are not used to tast food due to tillage differences. They also care a lot about their looks, their healthy, especially obesity problem. People in ages of 16-35 are the main customer target of BKC, However, the rate of obesity of people in these ages is increasing rapidly.