Case Study Parrot Head Essay

How can we manage jemmy cuff as members of a theatrical role stem? A sign confederation. The definition of a grapheme ag conference is the people of whose attitudes, behavior, beliefs, opinions, preferences, and values be apply by an individual as the s fillground for his or her judgment. One does not find to be (or even aspire to be) a member of a reference assembly to be negatively or positively influenced by its characteristics. Jimmy calamity fans atomic number 18 a small-arm of reference company because they each re late to each former(a) with similar beliefs and behaviors and all have a common bond in by-line the music of Jimmy buff and stick the fields of the fan base similar to assassinated heads (Grateful Dead). It appearm that this reference group aka parrot heads atomic number 18 also part of a nerd group by themselves. echo heads is also a humanitarian group and has over 200 different clubs and propose groups and charitable events for communi ties for a charity. This reference group notonly attends Jimmy Buffet concerts save they also are part of wide tailgating party that likes to dress up in tropical outfits and like to drinking and pass around blow up dolls filled with alcohol and have pleasure and escape from their daily nerdy lives. Jimmy Buffet music was big in the late 70s hardly his chase has effect even much bigger today and multi-generational and is not uncommon to see a parent attending this events with matchless of his adult siblings partaking in the festivities. A mark community is a community or a company to express overlap interest in a detail product or print. In the case of Jimmy Buffet the brand name is Margaritaville from his hit song back in 1977.This brand has gone farther beyond selling T shirts and posters but has become a major multi- zillion dollar business and his mark ranges from a wide range from clothing to casinos and everything in between. I personally am not a parrot head or have been to a one of his concerts but make out his music and would probably enjoy going to a concert if the chance presented itself. I have a dwell who is a huge Parrot tribal chief and she has all winsomes of Margaritaville brand products from bags games, to Adirondack chairs to a huge fake palm tree in her backyard and travels to Las Vegas to go to the casino. It is reported Jimmy Buffet has a net worth of over $400 million dollars with his branding and although was a decent musician he has become a market giant with his branding. What kind of opportunities does the existence of the Buffett community present to marketers? bring on a list of specific marketing and promotional tactics. The opportunities are endless for the Margaritaville community as long as they are not violating the trademark or bootleg the products. If you are an entrepreneurial type of person you could work with Margaritaville and develop products that are marketed towards this reference group or c ould be part of several type of businesses that use this branding or other similar products. hither is a list of promotional tactics one could use to market to this reference group. The Margaritaville line implies quality, value and good measure and has a colorful tropical theme and can be put on all different kinds of merchandise that could be sold through several dispersal channels. Margaritaville clothing lineRestaurant dealershipHotelsCasinosGrocery storesMusic stores retailing Jimmy Buffet musicLiquor storesBooks enclothe linesParrot Head HatsSunglasses federation for community charityThe Margaritaville brand continues to amplify and as new booming markets are created you can see the branding take advantage of those markets that are growing.ReferencesConsumer Behavior Buying, Having, organism (10th ed.). (2013). Saddle River,NJ Michael R. Soloman. Reference multitude Definition Sociology. (n.d.). Retrieved from http//sociology.about.com/od/R_Index/g/Reference-Group.htm Wh at Is a soil Community? (n.d.). Retrieved from http//www.wisegeek.com/what-is-a-brand-community.htm Margaritaville A Brand Anything But Wasting Away to a lower place the Brand. (n.d.). Retrieved from http//www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=15368 Parrot Heads in Paradise Inc. (n.d.). Retrieved from https//www.phip.com/