Corporate Social Responsibility And Competitive Advantage Theories Management Essay

corporal friendly Responsibility And Competitive Advantage Theories c are EssayCorporate neighborly responsibility (CSR), alike known as embodied responsibility, embodied citizenship, responsible business, sustainable responsible business (SRB), or in somaticd kind performance, is a form of corporate self-regulation integrated into a business imitate.Wood, D. 1991Kotler and Lee (2005) thought CSR is a commitment to partnership eudaimonia through discretionary business practices and contributions of corporate resources.Ccorporate amicable responsibility includes humanity rights, employee rights, stakeholder rights, environmental protection, community relations, transparency and corruption. (Frynas, 2005)Competitive AdvantageCompetitive return is generally believed that the company holds the trumps in resources, capacity, and value created for customers, profit levels and market cope and so on.Barney (1991) said a firm is said to have a war-ridden advantage when it is im plementing a value creating strategy not concurrently being implemented by any current or possible competitors.The basis of a competitive advantage comprises low costs for bleak materials and energy, efficient returnion technologies and locational advantages.(Torsten Frohwein, Bernd Hansjurgens,2005).The opportunities for competitive advantages derive from the following implications regulation and information.(A. B. Jaffe, R. G. Newell, R. N. Stavins,2001)The kind of CSR CAPorte (1995) identifies the objectives of environmental improvements and enhanced battle mess be feature in a win-win situation.There is no consensus that the blood of Corporate Social Responsibility and Competitive Advantage. In this paper, the relationship between CSR stakeholders is conk outd. A model of CSR contribution to competitive advantage was built so as to instruction the relationship between CSR CA.CSR is divided into the main stakeholders investors, employees, consumers, business partne rs, natural environment, community and government responsibility, using the description of corporate social responsibility and stakeholder scheme framework. The essay described the competitive advantage from three dimensions strategic resources, attempt core competencies and business environment according to the comprehensive theory of competitive advantage.Main bodyCSR Enterprise Strategic ResourcesBarney (1991) analyzed competitive advantages from topographic point of view of resources Valuable, Rare, Imperfectly Imitable and Non-Substitutable.This essay selected two closely related resources with CSR to analyze corporate reputation and corporate personnel.CSR Corporate ReputationOlins (1990) said that corporate reputation might be extended to a large lam of product brands.Balmer (1998) Pointed out that corporate reputation finally is able to need competitive advantage for first steps and it is an important strategic resource.Corporate reputation comes from stakeholders ther efore, companies essential be responsible to its stakeholders. That means CSR could effect corporate reputation, thus bear on t competitive advantage.Conversely, in effect(p) reputation will also athletic supporter companies to promote corporate social responsibility. Since the reputation determines attitude of the public and generates more than favorable effect.Some multinational companies with high reputation, such as Wal-Mart, Starbucks, Nike and McDonalds fulfill corporate social responsibility in brand-building to rebuild corporate reputation, project and corporate culture, thus enhanced the influence of brand.From a long-term perspective, corporate social responsibility is more conducive to enhance the long-term growth and public image.CSR corporate personnelFrom the point of human resources, human pileus is the basis for competitiveness. facultys including employees and employers are makers, implementers, innovators and evaluators of core competitiveness of enterpr ises. transaction excerpt and ripening depends on initiative and creativity of staff.Staff is the driving force for the development. Staff is a powerful competitive advantage to capture protection. An enterprise survival depends on staff. Therefore, how to retain staff and how to develop staffs contribution of core competitiveness is the core issue.Companies must not only provide employees with reasonable hire and benefits, but also need to create equality, non-discrimination, safety and health, continuing training, working environment. All these are responsibility that enterprises must bear to employees.Staff loyalty and satisfaction result in competitively in the market. The enterprises fulfill their social responsibilities to their staff, such as allureing staff, retaining staff and stimulating creativity, which would have a corroborative impact.CSR Core CompetenciesCSR risk control capabilitiesRisk control is that managers have interpreted various measures and methods to eliminate or stiffen various possibilities of risk, or to reduce losings caused by the incident.CSR that enterprise lead to its stakeholders could reduce the possibility and losses of risk, while appropriate penalties could be subject to ignoring the social responsibility.CSR business mental homeBusiness innovation means such new methods or procedures that an enterprise uses its skills and resources to build new technology and products so that customer requirements can be changed or provide in better response.Business innovation includes product innovation, production process innovation and management innovation.Enterprises create new products and operate by innovation to access to excess profits rather than just profit and win in the competition. Therefore, enhancing business innovation can obtain competitive advantage.In 2007, the British consulting firm Account Ability and CSR network conducted Corporate Social Responsibility Assessment, and British Petroleum was rankin g first. BP has also invested $20 million to reduce carbon dioxide emissions to resolve the problem in order to mitigate global warming. The result of carbon dioxide emissions was reduced by 10%in 2001 compared to 1990. And it also received $560 million of value-added returns. Therefore, CSR will hassle innovation and bring benefits for enterprises.CSR the corporate environmentA good relationship with stakeholders sponsors enterprises to expand market, win opportunities so as to form competitive advantage.CSR ConsumerCSR the indwelling EnvironmentCSR Business PartnersCSR CommunityCSR GovernmentmodelCompetitive AdvantagesBusiness partnerCommunityGovernmentConsumerNatural EnvironmentStaffCorporate EnvironmentCompetencies environmentmpetenciesTransformation and Influence between CSR CACSR can be transformed into competitive advantages.First, corporate social responsibility is good for optimizing the living environment.Corporate social responsibility can help corporations qua sh condemnation, punishment and restrictions from government, community and the public so that decision-making and management are tractableness and autonomy. Maybe they enjoy preferential policies and incentives by government.Second, enterprises carry out their social responsibility to improve the public image, advance enterprises visibility, reputation, enhance social harmony, to attract consumers. All these can create a broader market and better development.Third, corporate social responsibility can cross outside(a) barriers. At present, corporate social responsibility has become accepted indicators of high standards and strict requirements.In an increasing economic globalization, corporate social responsibility would help enterprises to international markets, reduce the impact of social responsibility and enhance and upgrade competitiveness in the international market.Fourth, corporate social responsibility will help to attract talent. Corporations regularly involved in social responsibility are more well-known to easily recruit and retain talent.Fifth, corporate social responsibility will help improve financial performance, because Investors are ever so interested in responsible corporation.